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  • Helpful Guidelines and Tips on Getting Views Online

    how to protect social media

    The world of business has steadily transitioned online in the past decade. With the progression of the internet, gaining profit through the accessibility of the internet makes marketing more convenient. The rise of the internet has given business owners the opportunity to bring open their market in an international scale.

    With transactions via online rather than over the counter, there are endless possibilities for the companies to establish and build businesses through this limitless network. For people to earn money via online marketing would need to understand how important traffic is. Traffic means the views and visits a website gains. The higher the amount of traffic a website gains, the higher the revenue. This being said, it’s crucial to market your website well for viewers to know the website exists and why they should visit not just once. Here are some helpful tips to get you started.

    1. Spread the word

    The key factor in successfully increasing your website’s traffic is without a doubt through spreading the word. One great example to start this is by starting a newsletter list. Email is the best way to establish recurring traffic through sending out emails to your newsletter list regarding events, promotions, and content about your website. This can guarantee that visitors will keep coming back to check out what’s new in your site and to remind them on how active your website is.

    1. Use Social Media

    It is without a doubt that social media is one of the world’s fastest and easiest access of information. If you establish a decent social media marketing strategy, it can work to your advantage. Hence, many people turn to  https://socialrank.ca for help.

    In most cases, you can build connections via this method and start connecting your website through shares and updates. Through this, you can effectively reach out to a wide market in various media outlets which can give you access to thousands of people and accounts. By building a strong relationship through social media, you can gain strong and loyal traffic to your site.

    how to maintain followers on social media

    1. Expand your Knowledge on SEO

    SEO stands for “Search Engine Optimization” and it can be your most powerful tool in gaining traffic. If you can land a top spot on search engines, visitors will surely be heading to your site in a snap. It’s a complex area to learn and practice but being well informed with how SEO works can benefit you in the long run.

    1. Market Yourself

    You can market and brand yourself with the help of other marketers. By conducting interviews and sharing your knowledge through guest posts, you can effectively advertise yourself and your business to gain more traffic to your site.

    1. Be Active

    Stay active in updating your site and continually broadcast your business through connections and your audiences. By keeping your site active, viewers will tend to visitor more and more often thinking you have more content for them within a certain time period. Through connections and time, your site will gain more traffic.

    With these tips and guidelines, increasing and gaining popularity online can prove to be easier. Remember that everything takes time and nothing great happens overnight. With proper marketing and dedication, your audience will surely get wider and your site will continuously gain traffic by the day. Nothing is impossible in the internet.

  • In the Business of Casinos: The Different Gambling Games

    how to play blackjack

    If you have not been to a casino, you might be wondering what exactly are the games found in these gambling facilities? The answer to that question is that there are many. Casinos do not only focus on one type of game; in fact, they offer a lot of options for people to choose from. Of course, these games, commonly, will require monetary investment or some cash for you to enjoy it.

    If you are planning to try out casino games, you might as well introduce yourself to some of the most popular ones. These are the games you need to be familiar with as a casino beginner. In addition, note that casino games are now available on the live gambling sites, such as UK Live Deal, as well.

    Casino Games

    Slot machines

    Most of us may know what slot machines are. These are machines wherein, generally, a player inserts coins in order for them to be given the chance to press a button or pull a lever that will start the game. Even game zones have slot machines which give off prizes such as chocolates, toys with tags, etc. In casinos, however, these machines usually have wheels that spin. Once the said wheels halt, the player would gets paid depending on the pattern.

    What is great about slot machines is that it does not necessarily require strategy or a lot of thinking; its mechanics are much easier than the other casino games.


    Poker usually starts off with each player betting according to the rank which they believe their hand is worth. The order of hands is as follows: high card, pair, two pair, three of a kind, straight, flush, full house, four of a kind, straight flush, and lastly, royal flush.The players must either match the previous bet or fold which means losing the amount bet. A player who chooses to match may also increase the bet. In standard poker, the betting round finishes when all players have matched or folded. Basically, the player with the best hand wins the game.


    In this game, the players choose between placing bets on a single number or a group of numbers, colors red or black, high or low numbers, or odd or even numbers, or  places chips on the table. Here, the player places chips on the table in order to wager these; the dealer spins the wheel in a clockwise motion. Afterwards, a ball is rolled counterclockwise and lands on a numbered slot on the wheel, all the bets will correspond to that said number wins.

    how to do live gamblingBlackjack

    This card game, also known as twenty one, is played between the dealer and the player. The dealer gives out two cards to each player and keeps two cards as well. One of the dealer’s card will face up and the other facing down. Each player takes turns in trying to get close to 21. Basically, the objectives of the game is for the player to get 21 points on his cards without a dealer blackjack, reach a final score that is higher than the dealer but not exceeding 21, or to get the dealer to draw additional cards until his hand exceeds 21.


    This one is a dice game wherein players make wagers on the result or outcome of the roll, pair of dice, or series of rolls. If the first roll turns up with a 7 or 11, the shooter wins whatever bet they have declared. Rolling 2, 3, or 12 on the first roll means losing money but not the dice. When the player rolls 4, 5, 6, 8, 9, or 10, the number becomes their point. The shooter will then keep rolling until the point turns up again in order for them to win or until another player throws a 7 and loses both money and dice.

  • Hang Tag Printers: Everything You Need to Know

    importance of hang tags

    Hang Tag Functions

    Product hang tags are effective marketing tools and key to the branding and packaging of any piece of merchandise. What is a hang tag? Hang tags are tags attached to products that includes all all kinds of product information including the name of the manufacturer or designer, fabric or material used, model number, care instructions, and even the price of the product.

    Hang tags also help in brand identification. And as most consumers often reach for the hang tag first, this can make or break the impression of a product.  

    In the retail sector, competition is fierce and therefore manufacturers prefer not to overlook any angle that will assist in the creation of the brand and the selling of the product. Hang tags are thus vital in the promotion of products and services, but that’s not all they do.

    Manufacturers now use hang tags to help their customers identify their products. This is often seen in the retail shelving space as there are endless number of products available making it tough for a customer to find exactly what they are looking thus getting side-tracked or lost in the racks.  

    To avoid this eventuality, most companies create unique hang tags – from the size, shape, design, thickness, finish and even the fabric– that are distinct from the rest thus helping their products stand out.

    Tags can also be printed single and/or doubled sided in different board stock and in a matt or gloss finish. Additionally, the corners can be squared or rounded and consist of extras such as foil/raised prints, grommets and/or folds.  

    branding strategy

    Hang Tag Basics

    Standard sizes for hang tags are  1.5” x 2.7/8”, 1.14” x 2”, 2 ¼” x 4” in smaller sizes, 2” x 2” x 2 7/8”, 1 ¾” x 2 7/8” in the medium range and 3” x 6 “, 2 ¼” x 4”, 1 ½” x 2 ¾ “ and 1” by 2” in the large size.

    A standard hang tag consists of 1/8 hole for a tag gun which is followed by the logo mark and the brand name. Below this is the tag line. Flip the tag to towards the back and there is the QR code along with the name of the website, social media and the established date.

    The options for printing hang tags are also endless and vary depending on the type of product that is retailed. Generally, most hang tags come in standard thicknesses of 310 GSM. However, this thickness can be increased.

    Commonly used shapes are rectangle hang tags, folded hang tags, circle hang tags, rounded square hang tags, half circle hang tags and oval hang tags.  For customized designs, tags can also be printed using die-cuts as well.   

    Awesome hang tags are thus an important part of any company’s branding and marketing strategy. If your tag looks cheap, customers may think your product is of low quality. High quality tags printed using digital and offset printers thus play a huge role in encouraging your buyers to choose your product over your competitors. You may check out some of the reliable thermaprint at Doranix.

  • Things to Ask Before Hiring Cleaning Services for Your Home

    pros of hiring cleaning services

    For some homeowners, taking care of their home is something they want to do by themselves. On the other hand, some families would prefer to hire home cleaning services for more efficient and effective results. However, hiring a team of cleaners is quite risky as these are strangers whom you will let into your home.

    Because safety is the top priority of every home, there are several important questions to ask your potential home cleaning service company. These questions will guide every homeowner in deciding whether to give or not to give the company a go.

    Important Questions

    • Have you checked the background of your employees?

    Perhaps, one of the most important to consider is the safety of the home and the family when these people are around. Naturally, we would not want people who have history and records of theft, robbery, physical and sexual assault to be near our kids, let alone enter our homes. If the cleaning company does not conduct a thorough background check with their employees, this may be a sign for you to look for another company.

    • Does the company have an insurance and/or bond?

    Most professional home cleaning services would really carry an insurance or bond as they have this as a policy in the event of something becoming damaged, broken or missing. Being insured and bonded would definitely provide peace of mind to the homeowners. With that, it is best for you, as a homeowner, to inform the cleaning team which furniture and other materials need to be handled with extra care.

    • What cleaning services are included?

    To avoid being charged extra, it is important for homeowners to really know, in detail, what type of cleaning services are included. Ask for a list of the services that will be covered by the cleaning team. Knowing what cleaning services are included would also give you the chance to help the cleaning team; perhaps, you may provide ladders or stools whenever some services would be needing these.

    • Does the cleaning team bring their own cleaning tools?

    Will the cleaning services bring their own vacuum cleaners or will they use yours? Do they have their own pails, mops, soaps and other cleaning tools or does the homeowner have to provide it for them? It is best to already define these information before proceeding to schedule their first day of cleaning in your home. For some companies, they provide the cleaning supplies; however, if you are not satisfied with the cleaning materials they are using, you may talk to their supervisor about replacing it with what you prefer.

    • How will you access my home?

    Decide among yourselves what is the most comfortable way for the cleaning services to gain access into your home. This is so that misunderstandings and misinterpretations would be avoided ahead.

    factors to consider when hiring cleaning services

    The Bottom Line

    Homeowners should also do their research when it comes to hiring home cleaning services. Try to look into the company more; check out comments and feedback from previous clients to know if they are worth giving a try. And remember, always be careful when it comes to letting other people into your home.

  • The Power of Home Product Reviews for Increased Conversions

    pic 1

    It all started with the infomercial – the bread and butter of TV advertising. In a time when people actually paid attention and didn’t have a thousand other channels or media sources to choose from, advertising was a lot easier.

    Product reviews have always been a staple of good consumer salesmanship, although in the last ten years we have seen dramatic shifts in what works. People no longer want to be cajoled and fooled into thinking a product is good by a panel of fake analysts or “experts”. We have grown far past that point and display a sense of contempt for any perceived source of contrived endorsement.

    We are sensitive to any information that we may believe is biased, yet ironically we fail to place ordinary people under this same microscope.  Studies have shown that endorsements made by regular people work.

    The reason is rather simple – emotion. Decisions are for a large part emotional, and testominals or product reviews made by regular people tend to elicit stronger emotional responses by people.

    This was explained in a recent Think Big article

    “Think of a situation where you had bulletproof facts, reason, and logic on your side, and believed there was absolutely no way the other person could say no to your perfectly constructed argument and proposal. To do so would be impossible, you figured, because there was no other logical solution or answer.

    And then the other person dug in his heels and refused to budge. He wasn’t swayed by your logic. Were you flabbergasted?

    This is similar to what many negotiators do when they sit down at the table to hammer out a deal. They come armed with facts, and they attempt to use logic to sway the other party. They figure that by piling on the data and using reason to explain their side of the situation, they can construct a solution that is simply irrefutable—and get the other party to say yes.

    They’re doomed to fail, however, because decision-making isn’t logical, it’s emotional, according to the latest findings in neuroscience.”

    old school marketingHumans believe other humans because well… that is what nature intended. While advertisers spend millions of dollars figuring out how to create powerful ads that get us to buy – the answer is quite simple.  By using everyday opinions and ideas we can create product reviews that get to the point without making people overly sensitive.

    Sites that reviews products in the most “everyday” way are the most convincing. Take for example this site explaining beginner sewing machine reviews, by generating a large number of user reviews we can see that not only are promoters doing a great job promoting their product they are also creating trust.

    Let us know what you think about consumer reviews – do you believe them or tend to stay away?

  • How to Increase Holiday Digital Marketing Sales

    How to Increase Holiday Digital Marketing Sales

    It’s that time of year; Christmas looms just around the corner, and it’ll be a race for every marketing team to nail just the right strategy to draw in their niche audience. While the marketing world can get very competitive during this time of year, it’s also when it can get most creative.

    Digital marketing in itself was birthed in a maelstrom of innovation: creating efficiency for customers as they access information seamlessly through their devices, and forging new ways to promote company brands via many different channels. In the last decade, digital marketing sales have increased significantly as more and more people browse and do their shopping online. Digital platforms (as well as strategies) continue to develop, and before you know it the frenzy of Christmas shopping disappears into a more manageable, pixelated arena—all at the press of a button.

    Use multi-channel marketing.

    It may be tempting to flake in the face of all the campaign ads that come out during Christmas, but multi-channel marketing is constantly effective, especially at this time. Take advantage of social media platforms and even traditional email marketing campaigns to promote your products, as well as any special offers you’ve got on the table. Add a human touch to your message; let your customers know you’ve got their best interests during this holiday season.

    Start “webrooming” early.

    Online shopping offers distinct advantages over physical shopping, but even before all the shopping hustle starts, take the opportunity to “webroom” your products and services. Many shoppers take to the Internet to do extensive research on what to buy, and then purchase these products at a physical store. A good way to maximize this opprortunity (and to get a head up on the competition early), you may consider creating a Christmas online catalog with discounts specifically for the holiday season, and providing discounts on door-to-door delivery.

    Amp up (wisely) on social media.

    Hashtags are a good way to keep your brand visible on social media. People are constantly on the lookout for trends, so the idea is to build towards trending your brand by the time the holidays roll around. Come up with a catchy hashtag (not too long) and leverage its use to promote discounts and special offers on the appropriate platforms. The more people are talking about what you offer, the more visible the hashtag becomes and the better.

    Using Facebook ads is a good way to engage customers as well. It may cost to promote via Facebook, but given the billion or so users that use the platform, it could be a worthwhile investment. Facebook ads drive sales towards your target audience, and give your customers a bit of background on your company’s brand and what it aims to accomplish. There’s also more leeway on Facebook to add photos, text, and other media without being constrained by a character limit.

    Keep in mind that social media campaigns need to be managed well; if possible, a team should be dedicated to answering FAQs, engaging consumers, and overseeing posting daily.

    Thanks for the great post by Phil Davis, you can check his holiday superstore over at Laser Christmas Lights HQ – where he covers the best in laser Xmas laser lights.







  • A Quick Guide to Influencer Marketers

    influencer-marketingMarketers and brands are fast embracing the fact that real power lies in consumer’s hands and that their voice is more important than what a brand has to say about itself. Most people want to buy services and products from trusted brands, and only after receiving positive recommendations from their family and friends. This is where influencer marketing comes into the fray.

    Influencers are highly active on blogs and social media, participating as niche promoters and acting as brand advocates. However, there is no silver bullet for identifying them and working them into your marketing strategies but there are a few guidelines that one can follow that should make you more likely to succeed, some of which we look at below as follows:

    What constitutes an influencer for your brand?

    An influencer can be defined as an inspirational person in the eyes of your target clients. They connect with your target consumers in a more powerful way and are the driving force that spreads your brand message. Their experience and opinion carries an element of trust and authentic weight that is not always evident coming from the brand on its own. Influencer marketing thus provides a brand with a scalable way of reaching new people on social media platforms and quickly converting them into a client.

    guide to influencer marketing



    Such socially savvy people provide value to a brand because they inspire trends, create consistently engaging content, and know how to grow a loyal following. In fact, social influencers have such a high level of respect and credibility that their opinions influence others to take action. A strong reach, contextual fit, and an influencer’s ability to stir action from their audience- this is exactly what brands need to increase sales and grow their business. 

    Provide your influencer with an image

    Providing your influencer with a persona and image is vital to choosing the right person for your campaigns. Detailing exactly what you are looking for and then matching those traits to your prospects should give you a much better chance of building long-lasting relationships that will help you achieve your goals.

    Some elements that you may want to consider are the type of reach, topics, niche, genre, and personality. Therefore, take time to work through and document the process in order to make sure that the end goals are achieved. If the person you are after has a personality that already fits your brand’s voice or they are already talking about the topics that you are trying to market, then the relationship should effortlessly come together and in turn, the message will be viewed as honest and authentic.

    Where to find the ideal influencer

    Identifying the ideal influencer is not an easy task as it requires putting in the appropriate time to do outreach and research. And one of the first steps in this process should be to participate in already on-going conversations. Tune in to your blog posts where guest posting is encouraged and social media mentions and you will be pleasantly surprised to find advocates and influencers that you did not realize you had. Some of the ways that you could do this include:

    • Setting up Google alerts for keywords associated with your brand so that you can identify people who actively write about topics in your realm.
    • Monitor hashtags on Twitter such as #influencemktg and # bloggeroutreach and make lists that organize your potential influencers on this platform.
    • Search social media mentions about your brand on various platforms to establish who are already believers and fans.
    • Conduct a blogger outreach in order to identify strong influencers- do not forget to check out their social media information and SEO stats to ascertain that they have the appropriate reach.


    Content creation


    Having done the hard work of finding and vetting potential influencers, you need to come up with a plan for creating and sharing content so that your efforts are not in vain. It takes specific instruction and careful planning to not only share information from your influencers, but to ignite their excitement as well. Therefore, generate as much content as you can from satisfied clients and their love for your brand will inevitably spread to the masses. Also, do not be afraid to ask clients to upload videos and photos of themselves using your products.

  • 4 Data Acquisition Trends To Watch Out For in 2017

    datagatherDemand for Data Acquisition (DAQ) solutions continues to cut across different segments and markets, with suppliers being urged to leverage a larger margin and market share. The market is now focusing on moving into niche markets through the use of marketing initiatives. New applications in the level and flow sensors, and pressure domain to collect data in the medical infrastructure and power and energy domain are currently fueling the industry’s growth.

    Future opportunities in data acquisition lie in wireless data acquisition systems with an emphasis on modular DAQ systems and paperless chart recorders. There is also an increased demand for data loggers and smart sensors in the market, with the market moving towards VXI, PXI, and PCI interfaces whilst smart grid sensors technology continues to be touted as the future of DAQ technology as well. Below, we look at 4 data acquisition trends to watch out for in 2017 as follows:


    • Apache Spark trumps MapReduce

    As far as memory data processing goes, Apache Spark came on to the scene in late 2014 as a top-notch Apache Project and was subsequently the dominant buzz word for much of 2015 and 2016, witnessing significant early adoption. Expect to see an explosion of its adoption by fast organizations and followers seeking to replace outdated data management platforms. Spark on Hadoop YARN is likely to dominate the conversation and will, to a large extent, do away with the need for MapReduce processing.


    • IoT Matures

    Back in 1999, the phrase ‘internet of things’ (IoT) was coined by Kevin Ashton and the world has continued to see interesting advances in the use of interconnected devices and sensors. The IoT phenomenon has rapidly gathered steam in recent years with companies such as Ericsson, Cisco Systems, and GE making immense contributions.

    Expect to see the embracing of open standards designed to improve data acquisition and analysis, device monitoring, and information sharing in 2017. We should also witness a divergence on the issues surrounding the data that is collected by these devices with consumer-driven, personal data guaranteed to increase privacy and security complexities. Enterprise-driven data should increase the complexities surrounding issues such as usage patterns, storage architectures, and knowledge sharing.


    • ‘Unstructured’ content analysis to become routine

    The analysis of emojis, spam, images, video, audio, free text and other forms of non-tabular data has been a specialty area within the data science field for some years now. The explosion of free content and libraries such as doc2vec (in DL4J) and word2vec as well as the convergence of more accessible semantic analysis techniques has led to more mainstream uses of text mining techniques. For instance, Carnegie Mellon researchers recently open-sourced their OpenFace project which they claim recognizes faces in real time from only 10 reference photos. This is just an example of the maturation libraries, tools, and techniques that enable non-tabular data analysis and whose widespread use we should expect more of in 2017, inevitably accompanied by the attendant privacy and security debates.


    • Data encryption, privacy, and security

    The ongoing fight against cybercrime should continue to escalate in 2017 as hacktivists and cybercriminals continue to become more sophisticated. Corporations are becoming increasingly concerned about the unauthorized access to sensitive data, recovery costs, and the reputational damage occasioned. Likewise, consumers are increasingly growing aware of the value of their personal data and that its privacy is at risk. Meanwhile, users of technology continue to be more hyper-connected than ever before thus increasing the vulnerability of data. These and other factors mean that advanced data strategies should continue to be a high priority for IT corporations across the globe in 2017, according to Chris Lange, a prominent data logger.

  • Web Design in Italy

    The success or failure of a web-site is determined not all by its visual design but by usability and utiity. User-centric design has become a standard approach for any successful and profit-oriented web design since the visitor of the page is the only person who navigates the mouse and decides everything based on the feature of the site.


    The users’ habits on the web and customers’ habit in a store do not really differentiate from each other. When a visitor goes to a new page, most of the large parts of the page are ignored. What most users do is that they scan the text and click the first link that seems to resemble what they are looking for or simply what catches their attention. As soon as the users find a page that piqued their interest, they click but when it doesn’t the search for others continues. 

    webdesign-1Most users go for quality and credibility so if a page provides high quality content, users are willing to compromise with the ads and even the design of the web page. While content is given importance for a website the overall design should also never be compromised. A well-thought-out design layout is as important as a good content. Users tend to also look at how easy to navigate the page so it is important that the users are to be given the impression that the first time they see the page they would know how to use it. In a nutshell, good content + good layout design + easy access are what make up a good website. This is the reason why other websites generate more traffic than others. A plethora of studies also show that a well-built website generates more customer traffic and improved user interface increases conversion which makes business success rate to go exponential.

    Digitec Consulting offers a wide range of web services and solutions intended to support our consulting process. We are dedicated to provide our clients with superb service when it comes to design and development, custom programming to ongoing maintenance and support task to your website in order to help you grow in the virtual world of internet. We partner with our clients to know their specifications, and diligently work to satisfy them by creating long lasting positive impact on their business or organization’s success and growth. With our excellent team, we will be able to turn the viewers to users and users to customers.

    For more info check out 2017’s picks for best web design here.


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    Storytelling is great for design, so long as you aren’t trying to sell a fairy tale… Do you tell your users a story about how you’ll save them from their troubles? It’s not very realistic, and users generally know this. You might try a different approach. Once upon a time in the videogame industry, some […]
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