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How to Increase Holiday Digital Marketing Sales
It’s that time of year; Christmas looms just around the corner, and it’ll be a race for every marketing team to nail just the right strategy to draw in their niche audience. While the marketing world can get very competitive during this time of year, it’s also when it can get most creative.
Digital marketing in itself was birthed in a maelstrom of innovation: creating efficiency for customers as they access information seamlessly through their devices, and forging new ways to promote company brands via many different channels. In the last decade, digital marketing sales have increased significantly as more and more people browse and do their shopping online. Digital platforms (as well as strategies) continue to develop, and before you know it the frenzy of Christmas shopping disappears into a more manageable, pixelated arena—all at the press of a button.
Use multi-channel marketing.
It may be tempting to flake in the face of all the campaign ads that come out during Christmas, but multi-channel marketing is constantly effective, especially at this time. Take advantage of social media platforms and even traditional email marketing campaigns to promote your products, as well as any special offers you’ve got on the table. Add a human touch to your message; let your customers know you’ve got their best interests during this holiday season.
Start “webrooming” early.
Online shopping offers distinct advantages over physical shopping, but even before all the shopping hustle starts, take the opportunity to “webroom” your products and services. Many shoppers take to the Internet to do extensive research on what to buy, and then purchase these products at a physical store. A good way to maximize this opprortunity (and to get a head up on the competition early), you may consider creating a Christmas online catalog with discounts specifically for the holiday season, and providing discounts on door-to-door delivery.
Amp up (wisely) on social media.
Hashtags are a good way to keep your brand visible on social media. People are constantly on the lookout for trends, so the idea is to build towards trending your brand by the time the holidays roll around. Come up with a catchy hashtag (not too long) and leverage its use to promote discounts and special offers on the appropriate platforms. The more people are talking about what you offer, the more visible the hashtag becomes and the better.
Using Facebook ads is a good way to engage customers as well. It may cost to promote via Facebook, but given the billion or so users that use the platform, it could be a worthwhile investment. Facebook ads drive sales towards your target audience, and give your customers a bit of background on your company’s brand and what it aims to accomplish. There’s also more leeway on Facebook to add photos, text, and other media without being constrained by a character limit.
Keep in mind that social media campaigns need to be managed well; if possible, a team should be dedicated to answering FAQs, engaging consumers, and overseeing posting daily.
Thanks for the great post by Phil Davis, you can check his holiday superstore over at Laser Christmas Lights HQ – where he covers the best in laser Xmas laser lights.