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Hang Tag Functions
Product hang tags are effective marketing tools and key to the branding and packaging of any piece of merchandise. What is a hang tag? Hang tags are tags attached to products that includes all all kinds of product information including the name of the manufacturer or designer, fabric or material used, model number, care instructions, and even the price of the product.
Hang tags also help in brand identification. And as most consumers often reach for the hang tag first, this can make or break the impression of a product.
In the retail sector, competition is fierce and therefore manufacturers prefer not to overlook any angle that will assist in the creation of the brand and the selling of the product. Hang tags are thus vital in the promotion of products and services, but that’s not all they do.
Manufacturers now use hang tags to help their customers identify their products. This is often seen in the retail shelving space as there are endless number of products available making it tough for a customer to find exactly what they are looking thus getting side-tracked or lost in the racks.
To avoid this eventuality, most companies create unique hang tags – from the size, shape, design, thickness, finish and even the fabric– that are distinct from the rest thus helping their products stand out.
Tags can also be printed single and/or doubled sided in different board stock and in a matt or gloss finish. Additionally, the corners can be squared or rounded and consist of extras such as foil/raised prints, grommets and/or folds.
Hang Tag Basics
Standard sizes for hang tags are 1.5” x 2.7/8”, 1.14” x 2”, 2 ¼” x 4” in smaller sizes, 2” x 2” x 2 7/8”, 1 ¾” x 2 7/8” in the medium range and 3” x 6 “, 2 ¼” x 4”, 1 ½” x 2 ¾ “ and 1” by 2” in the large size.
A standard hang tag consists of 1/8 hole for a tag gun which is followed by the logo mark and the brand name. Below this is the tag line. Flip the tag to towards the back and there is the QR code along with the name of the website, social media and the established date.
The options for printing hang tags are also endless and vary depending on the type of product that is retailed. Generally, most hang tags come in standard thicknesses of 310 GSM. However, this thickness can be increased.
Commonly used shapes are rectangle hang tags, folded hang tags, circle hang tags, rounded square hang tags, half circle hang tags and oval hang tags. For customized designs, tags can also be printed using die-cuts as well.
Awesome hang tags are thus an important part of any company’s branding and marketing strategy. If your tag looks cheap, customers may think your product is of low quality. High quality tags printed using digital and offset printers thus play a huge role in encouraging your buyers to choose your product over your competitors. You may check out some of the reliable thermaprint at Doranix.