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Having a website does not mean it will always work everywhere in the World.

We can help you avoid this issue and enable you to branch out into the Italian market, and therefore, reach a broader audience and retain your customers without the costs of relocating your company.

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  • The Power of Home Product Reviews for Increased Conversions

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    It all started with the infomercial – the bread and butter of TV advertising. In a time when people actually paid attention and didn’t have a thousand other channels or media sources to choose from, advertising was a lot easier.

    Product reviews have always been a staple of good consumer salesmanship, although in the last ten years we have seen dramatic shifts in what works. People no longer want to be cajoled and fooled into thinking a product is good by a panel of fake analysts or “experts”. We have grown far past that point and display a sense of contempt for any perceived source of contrived endorsement.

    We are sensitive to any information that we may believe is biased, yet ironically we fail to place ordinary people under this same microscope.  Studies have shown that endorsements made by regular people work.

    The reason is rather simple – emotion. Decisions are for a large part emotional, and testominals or product reviews made by regular people tend to elicit stronger emotional responses by people.

    This was explained in a recent Think Big article

    “Think of a situation where you had bulletproof facts, reason, and logic on your side, and believed there was absolutely no way the other person could say no to your perfectly constructed argument and proposal. To do so would be impossible, you figured, because there was no other logical solution or answer.

    And then the other person dug in his heels and refused to budge. He wasn’t swayed by your logic. Were you flabbergasted?

    This is similar to what many negotiators do when they sit down at the table to hammer out a deal. They come armed with facts, and they attempt to use logic to sway the other party. They figure that by piling on the data and using reason to explain their side of the situation, they can construct a solution that is simply irrefutable—and get the other party to say yes.

    They’re doomed to fail, however, because decision-making isn’t logical, it’s emotional, according to the latest findings in neuroscience.”

    old school marketingHumans believe other humans because well… that is what nature intended. While advertisers spend millions of dollars figuring out how to create powerful ads that get us to buy – the answer is quite simple.  By using everyday opinions and ideas we can create product reviews that get to the point without making people overly sensitive.

    Sites that reviews products in the most “everyday” way are the most convincing. Take for example this site explaining beginner sewing machine reviews, by generating a large number of user reviews we can see that not only are promoters doing a great job promoting their product they are also creating trust.

    Let us know what you think about consumer reviews – do you believe them or tend to stay away?

  • How to Increase Holiday Digital Marketing Sales

    How to Increase Holiday Digital Marketing Sales

    It’s that time of year; Christmas looms just around the corner, and it’ll be a race for every marketing team to nail just the right strategy to draw in their niche audience. While the marketing world can get very competitive during this time of year, it’s also when it can get most creative.

    Digital marketing in itself was birthed in a maelstrom of innovation: creating efficiency for customers as they access information seamlessly through their devices, and forging new ways to promote company brands via many different channels. In the last decade, digital marketing sales have increased significantly as more and more people browse and do their shopping online. Digital platforms (as well as strategies) continue to develop, and before you know it the frenzy of Christmas shopping disappears into a more manageable, pixelated arena—all at the press of a button.

    Use multi-channel marketing.

    It may be tempting to flake in the face of all the campaign ads that come out during Christmas, but multi-channel marketing is constantly effective, especially at this time. Take advantage of social media platforms and even traditional email marketing campaigns to promote your products, as well as any special offers you’ve got on the table. Add a human touch to your message; let your customers know you’ve got their best interests during this holiday season.

    Start “webrooming” early.

    Online shopping offers distinct advantages over physical shopping, but even before all the shopping hustle starts, take the opportunity to “webroom” your products and services. Many shoppers take to the Internet to do extensive research on what to buy, and then purchase these products at a physical store. A good way to maximize this opprortunity (and to get a head up on the competition early), you may consider creating a Christmas online catalog with discounts specifically for the holiday season, and providing discounts on door-to-door delivery.

    Amp up (wisely) on social media.

    Hashtags are a good way to keep your brand visible on social media. People are constantly on the lookout for trends, so the idea is to build towards trending your brand by the time the holidays roll around. Come up with a catchy hashtag (not too long) and leverage its use to promote discounts and special offers on the appropriate platforms. The more people are talking about what you offer, the more visible the hashtag becomes and the better.

    Using Facebook ads is a good way to engage customers as well. It may cost to promote via Facebook, but given the billion or so users that use the platform, it could be a worthwhile investment. Facebook ads drive sales towards your target audience, and give your customers a bit of background on your company’s brand and what it aims to accomplish. There’s also more leeway on Facebook to add photos, text, and other media without being constrained by a character limit.

    Keep in mind that social media campaigns need to be managed well; if possible, a team should be dedicated to answering FAQs, engaging consumers, and overseeing posting daily.

    Thanks for the great post by Phil Davis, you can check his holiday superstore over at Laser Christmas Lights HQ – where he covers the best in laser Xmas laser lights.

     

     

     

     

     

     

  • A Quick Guide to Influencer Marketers

    influencer-marketingMarketers and brands are fast embracing the fact that real power lies in consumer’s hands and that their voice is more important than what a brand has to say about itself. Most people want to buy services and products from trusted brands, and only after receiving positive recommendations from their family and friends. This is where influencer marketing comes into the fray.

    Influencers are highly active on blogs and social media, participating as niche promoters and acting as brand advocates. However, there is no silver bullet for identifying them and working them into your marketing strategies but there are a few guidelines that one can follow that should make you more likely to succeed, some of which we look at below as follows:

    What constitutes an influencer for your brand?

    An influencer can be defined as an inspirational person in the eyes of your target clients. They connect with your target consumers in a more powerful way and are the driving force that spreads your brand message. Their experience and opinion carries an element of trust and authentic weight that is not always evident coming from the brand on its own. Influencer marketing thus provides a brand with a scalable way of reaching new people on social media platforms and quickly converting them into a client.

    guide to influencer marketing

     

     

    Such socially savvy people provide value to a brand because they inspire trends, create consistently engaging content, and know how to grow a loyal following. In fact, social influencers have such a high level of respect and credibility that their opinions influence others to take action. A strong reach, contextual fit, and an influencer’s ability to stir action from their audience- this is exactly what brands need to increase sales and grow their business. 

    Provide your influencer with an image

    Providing your influencer with a persona and image is vital to choosing the right person for your campaigns. Detailing exactly what you are looking for and then matching those traits to your prospects should give you a much better chance of building long-lasting relationships that will help you achieve your goals.

    Some elements that you may want to consider are the type of reach, topics, niche, genre, and personality. Therefore, take time to work through and document the process in order to make sure that the end goals are achieved. If the person you are after has a personality that already fits your brand’s voice or they are already talking about the topics that you are trying to market, then the relationship should effortlessly come together and in turn, the message will be viewed as honest and authentic.

    Where to find the ideal influencer

    Identifying the ideal influencer is not an easy task as it requires putting in the appropriate time to do outreach and research. And one of the first steps in this process should be to participate in already on-going conversations. Tune in to your blog posts and social media mentions and you will be pleasantly surprised to find advocates and influencers that you did not realize you had. Some of the ways that you could do this include:

    • Setting up Google alerts for keywords associated with your brand so that you can identify people who actively write about topics in your realm.
    • Monitor hashtags on Twitter such as #influencemktg and # bloggeroutreach and make lists that organize your potential influencers on this platform.
    • Search social media mentions about your brand on various platforms to establish who are already believers and fans.
    • Conduct a blogger outreach in order to identify strong influencers- do not forget to check out their social media information and SEO stats to ascertain that they have the appropriate reach.

     

    Content creation

     

    Having done the hard work of finding and vetting potential influencers, you need to come up with a plan for creating and sharing content so that your efforts are not in vain. It takes specific instruction and careful planning to not only share information from your influencers, but to ignite their excitement as well. Therefore, generate as much content as you can from satisfied clients and their love for your brand will inevitably spread to the masses. Also, do not be afraid to ask clients to upload videos and photos of themselves using your products.

  • 4 Data Acquisition Trends To Watch Out For in 2017

    datagatherDemand for Data Acquisition (DAQ) solutions continues to cut across different segments and markets, with suppliers being urged to leverage a larger margin and market share. The market is now focusing on moving into niche markets through the use of marketing initiatives. New applications in the level and flow sensors, and pressure domain to collect data in the medical infrastructure and power and energy domain are currently fueling the industry’s growth.

    Future opportunities in data acquisition lie in wireless data acquisition systems with an emphasis on modular DAQ systems and paperless chart recorders. There is also an increased demand for data loggers and smart sensors in the market, with the market moving towards VXI, PXI, and PCI interfaces whilst smart grid sensors technology continues to be touted as the future of DAQ technology as well. Below, we look at 4 data acquisition trends to watch out for in 2017 as follows:

     

    • Apache Spark trumps MapReduce

    As far as memory data processing goes, Apache Spark came on to the scene in late 2014 as a top-notch Apache Project and was subsequently the dominant buzz word for much of 2015 and 2016, witnessing significant early adoption. Expect to see an explosion of its adoption by fast organizations and followers seeking to replace outdated data management platforms. Spark on Hadoop YARN is likely to dominate the conversation and will, to a large extent, do away with the need for MapReduce processing.

     

    • IoT Matures

    Back in 1999, the phrase ‘internet of things’ (IoT) was coined by Kevin Ashton and the world has continued to see interesting advances in the use of interconnected devices and sensors. The IoT phenomenon has rapidly gathered steam in recent years with companies such as Ericsson, Cisco Systems, and GE making immense contributions.

    Expect to see the embracing of open standards designed to improve data acquisition and analysis, device monitoring, and information sharing in 2017. We should also witness a divergence on the issues surrounding the data that is collected by these devices with consumer-driven, personal data guaranteed to increase privacy and security complexities. Enterprise-driven data should increase the complexities surrounding issues such as usage patterns, storage architectures, and knowledge sharing.

     

    • ‘Unstructured’ content analysis to become routine

    The analysis of emojis, spam, images, video, audio, free text and other forms of non-tabular data has been a specialty area within the data science field for some years now. The explosion of free content and libraries such as doc2vec (in DL4J) and word2vec as well as the convergence of more accessible semantic analysis techniques has led to more mainstream uses of text mining techniques. For instance, Carnegie Mellon researchers recently open-sourced their OpenFace project which they claim recognizes faces in real time from only 10 reference photos. This is just an example of the maturation libraries, tools, and techniques that enable non-tabular data analysis and whose widespread use we should expect more of in 2017, inevitably accompanied by the attendant privacy and security debates.

     

    • Data encryption, privacy, and security

    The ongoing fight against cybercrime should continue to escalate in 2017 as hacktivists and cybercriminals continue to become more sophisticated. Corporations are becoming increasingly concerned about the unauthorized access to sensitive data, recovery costs, and the reputational damage occasioned. Likewise, consumers are increasingly growing aware of the value of their personal data and that its privacy is at risk. Meanwhile, users of technology continue to be more hyper-connected than ever before thus increasing the vulnerability of data. These and other factors mean that advanced data strategies should continue to be a high priority for IT corporations across the globe in 2017, according to Chris Lange, a prominent data logger.

  • Web Design in Italy

    The success or failure of a web-site is determined not all by its visual design but by usability and utiity. User-centric design has become a standard approach for any successful and profit-oriented web design since the visitor of the page is the only person who navigates the mouse and decides everything based on the feature of the site.

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    The users’ habits on the web and customers’ habit in a store do not really differentiate from each other. When a visitor goes to a new page, most of the large parts of the page are ignored. What most users do is that they scan the text and click the first link that seems to resemble what they are looking for or simply what catches their attention. As soon as the users find a page that piqued their interest, they click but when it doesn’t the search for others continues. 

    webdesign-1Most users go for quality and credibility so if a page provides high quality content, users are willing to compromise with the ads and even the design of the web page. While content is given importance for a website the overall design should also never be compromised. A well-thought-out design layout is as important as a good content. Users tend to also look at how easy to navigate the page so it is important that the users are to be given the impression that the first time they see the page they would know how to use it. In a nutshell, good content + good layout design + easy access are what make up a good website. This is the reason why other websites generate more traffic than others. A plethora of studies also show that a well-built website generates more customer traffic and improved user interface increases conversion which makes business success rate to go exponential.

    Digitec Consulting offers a wide range of web services and solutions intended to support our consulting process. We are dedicated to provide our clients with superb service when it comes to design and development, custom programming to ongoing maintenance and support task to your website in order to help you grow in the virtual world of internet. We partner with our clients to know their specifications, and diligently work to satisfy them by creating long lasting positive impact on their business or organization’s success and growth. With our excellent team, we will be able to turn the viewers to users and users to customers.

    For more info check out 2017’s picks for best web design here.

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